The ICTQual AB Level 6 International Diploma in Marketing & Sales Management is a globally recognized qualification designed to equip learners with the advanced skills, knowledge, and strategies needed to thrive in the competitive world of marketing and sales. With rapid globalization, digital transformation, and evolving consumer behavior, the demand for skilled marketing and sales professionals is higher than ever. ICTQual AB Level 6 International Diploma in Marketing & Sales Management helps learners gain a strong understanding of marketing principles, sales techniques, and customer relationship management at an international standard.
ICTQual AB Level 6 International Diploma in Marketing & Sales Management focuses on both the theoretical foundations and practical applications of marketing and sales. Learners will explore consumer psychology, branding, advertising, global marketing strategies, and advanced sales practices. The aim is to develop professionals who can lead marketing campaigns, drive sales growth, and contribute to the long-term success of businesses across various industries.
As an approved ICTQual AB training center, we offer flexible certification routes tailored to different learners. Experienced professionals with at least 6 years of verifiable work experience can achieve ICTQual AB Level 6 International Diploma in Marketing & Sales Management through Recognition of Prior Learning (RPL). Fresh learners without industry experience can enroll and complete all structured assignments to achieve the qualification.
By completing ICTQual AB Level 6 International Diploma in Marketing & Sales Management, learners will gain the ability to analyze markets, develop effective sales strategies, and adapt to the dynamic demands of global business. ICTQual AB Level 6 International Diploma in Marketing & Sales Management provides them with the skills required to lead marketing teams, achieve sales targets, and drive organizational success.
ICTQual AB Level 6 International Diploma in Marketing & Sales Management bridges academic learning with real-world applications, ensuring graduates are ready to take up leadership roles in sales and marketing departments, consultancy firms, and multinational organizations.
Course Overview
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management provides learners with a comprehensive understanding of modern marketing and sales functions. The ICTQual AB Level 6 International Diploma in Marketing & Sales Management covers areas such as consumer behavior, market research, sales planning, negotiation strategies, branding, advertising, and global marketing trends.
ICTQual AB Level 6 International Diploma in Marketing & Sales Management ensures learners are prepared for middle to senior management roles in marketing and sales, enabling them to contribute effectively to the growth and competitiveness of organizations worldwide.
The ICTQual AB Level 6 International Diploma in Marketing & Sales Management places special emphasis on digital marketing, customer relationship management, and the integration of technology into sales processes. Learners gain expertise in developing marketing campaigns, managing brand identity, and leading sales initiatives in diverse business contexts.
Course Study Units
This qualification, the ICTQual AB Level 6 International Diploma in Marketing & Sales Management, consists of 36 mandatory units.
Year 1 – Foundation in Marketing & Sales Management
- Principles of Marketing and Sales
- Business and Marketing Communication
- Consumer Behaviour and Market Research
- Fundamentals of Digital Marketing
- Marketing Analytics and Data Interpretation
- Sales Techniques and Customer Relationship Management (CRM)
- Business Economics and Financial Principles
- Branding and Promotional Strategies
- Professional Ethics and Corporate Governance
- Business Law and Regulatory Frameworks
- Health, Safety, and Environmental Awareness in Business
- Introduction to Project Management in Marketing
Year 2 – Intermediate Studies in Marketing & Sales Management
- Strategic Marketing Management
- Integrated Marketing Communications (IMC)
- Advanced Sales Management and Negotiation
- Digital Marketing Campaigns and Social Media Strategy
- E-commerce and Online Sales Management
- Marketing Research Methods and Reporting
- Customer Experience Management
- Product Development and Innovation Management
- International Marketing and Cross-Cultural Strategies
- Marketing Operations and Budgeting
- Business Analytics and Performance Measurement
- Applied Research Methods in Marketing
Year 3 – Advanced Studies in Marketing & Sales Management
- Marketing Strategy and Competitive Analysis
- Leadership in Marketing and Sales Teams
- Advanced Digital Marketing and Automation
- Brand Management and Corporate Identity
- Strategic Sales Planning and Forecasting
- Global Marketing Trends and Market Expansion
- Customer Insights and Behavioural Analytics
- Marketing Technology and CRM Systems
- Professional Ethics and Sustainability in Marketing
- Innovation, Entrepreneurship, and Marketing Business Development
- Strategic Project Management in Marketing
- Final Year Major Project (Capstone Project)
Course Learning Outcomes
- Develop strategic marketing and sales plans aligned with organizational goals
- Understand consumer behavior and its impact on marketing strategies
- Apply global marketing concepts in diverse markets
- Manage sales planning, forecasting, and target achievement
- Build and maintain strong brand identity
- Design and execute effective advertising and promotional campaigns
- Utilize digital marketing tools for business growth
- Manage public relations and corporate communication effectively
- Implement customer relationship management strategies
- Apply negotiation techniques to close successful sales deals
- Conduct market research and analyze data for decision-making
- Demonstrate leadership in sales and marketing teams
- Ensure ethical and legal compliance in marketing activities
- Lead projects that enhance marketing and sales performance
- Adapt to global trends and innovations in marketing and sales
Entry Requirements for this Course
- Minimum age of 18 years
- Level 5 qualification in marketing, business, or related field preferred
- Experienced professionals with at least 6 years of verifiable work experience may apply via RPL
- Fresh learners must complete all structured assignments for certification
- Proficiency in English for research and communication
- Strong interpersonal and communication skills
- Basic knowledge of marketing or business concepts is advantageous
- Analytical and problem-solving abilities
- Interest in marketing, branding, and sales strategies
- Access to computer and internet for research and assignments
- Ability to work independently and in teams
- Motivation to achieve targets and drive growth
- Commitment to academic and professional development
- Willingness to explore global market trends
- Desire to progress into leadership roles in marketing and sales
Course Benefits
- Internationally recognized qualification from ICTQual AB
- Prepares learners for global careers in marketing and sales
- Flexible certification routes for experienced professionals and new learners
- Enhances employability in multinational companies and global organizations
- Builds expertise in both traditional and digital marketing techniques
- Strengthens sales negotiation, forecasting, and management skills
- Develops leadership qualities for sales and marketing teams
- Equips learners with practical and research-based knowledge
- Opens pathways to senior-level roles and consultancy opportunities
- Encourages innovation and creativity in marketing campaigns
- Provides exposure to global business trends and practices
- Enhances communication and customer relationship skills
- Builds confidence to lead projects and teams effectively
- Recognized by employers worldwide for its academic and practical relevance
- Offers a strong foundation for further academic and professional progression
Certification Routes
- Experienced Professionals: With at least 6 years of verifiable industry experience can achieve certification through RPL by enrolling with our approved ICTQual AB training center
- Fresh Learners: Must complete structured assignments to achieve certification
Why Someone Should Choose This Course
- International accreditation ensures global recognition
- Combines marketing theory with practical sales strategies
- Builds expertise in both traditional and digital marketing
- Enhances ability to manage brands and promotional campaigns
- Flexible routes available for professionals and fresh learners
- Delivered by an ICTQual AB approved training center
- Strengthens leadership and team management abilities
- Opens doors to international career opportunities
- Encourages ethical practices and professional development
- Provides insights into consumer psychology and market behavior
- Develops advanced negotiation and communication skills
- Prepares learners for senior-level sales and marketing roles
- Offers practical exposure through case studies and projects
- Recognized qualification by employers in diverse industries
- Builds a strong foundation for entrepreneurship in marketing and sales
Who Can Enroll in This Course
ICTQual AB Level 6 International Diploma in Marketing & Sales Management is suitable for marketing professionals seeking career advancement and recognition through an internationally accredited qualification.
Sales managers and business development professionals who want to strengthen their strategic and leadership skills can enroll.
Fresh graduates aspiring to enter the fields of marketing and sales management will find ICTQual AB Level 6 International Diploma in Marketing & Sales Management an excellent stepping stone.
Entrepreneurs and business owners looking to enhance their marketing and sales strategies for business growth can benefit from ICTQual AB Level 6 International Diploma in Marketing & Sales Management.
Consultants, managers, and professionals aiming for leadership positions in multinational organizations are also encouraged to enroll.
Future Progression for this Course
- Progress to ICTQual AB Level 7 International Diploma in Marketing, Business, or Management
- Pursue Master’s degree in Marketing, Sales, Business Administration, or related fields
- Secure senior roles such as Marketing Manager, Sales Director, or Brand Manager
- Lead international marketing campaigns in multinational organizations
- Build a career in consultancy for sales and marketing firms
- Specialize in digital marketing, branding, or global sales
- Enhance career mobility with an internationally recognized qualification
- Gain opportunities in corporate communication and brand management
- Transition into entrepreneurial roles in marketing and sales businesses
- Conduct applied or academic research in marketing and consumer behavior
- Strengthen professional profile for global employment opportunities
- Advance into leadership roles in corporate strategy and development
- Develop expertise for business development and market expansion
- Work in international trade, retail, and corporate marketing sectors
- Continue professional development with advanced certifications
